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Benefits Associated with Using Pocket-Sized Maps and Brochures
Marketing your business can be costly. It is, therefore, essential to be creative and come up with cost-effective solutions. Utilizing pocket-sized brochures is a decision that can benefit you in very many ways. The fact that you can pack lots of information into small sizes is the main reason why you should use folded brochures. You can use a small document to include any information you want when using these maps and brochures. The reason behind this is that you are able to utilize both sides of the paper. This means you can consist of texts and pictures if you want. You can simply reduce the size of these brochures by folding them. You don’t have to pay a lot of money when using the brochures as a marketing technique.
The other merit related to the use of folded brochures is that you don’t need any special skills. These brochures are usually a small sheet that has three panels folded inside. This means when you issue them to customers, they can simply place them in their pockets. This means they can easily carry them until they get home. This increases the chances that they can read through them and attract more customers.
Another reason why using pocket-sized brochures is a great idea is that you can divide your data into sections. It is highly advisable to use pocket-sized brochures whenever you sell a wide variety of products. For example, if you work in a restaurant, you can issue folded brochures to your customers. You can use the panels provided by these brochures to divide up information. This makes it easy for you to separate information about every product and service you have. You also avoid wasting your time planning your segments manually.
Using pocket-sized brochures and maps also helps you save money. In a case where you sell high-end products like cars, issuing full-scale brochures is very affordable. You can, however, use folded brochures in a case where you sell more inexpensive products. In case you are on a tight budget, you can still use folded brochures and maps. You can talk to the printing company if this is what you want. In case your company is a startup, you should find ways to attract many customers. However, you should do this in such a way that your financial plans are not affected negatively. Using folded brochures allows you to save more money. The fact that you can pack the folded brochures in rack holders is another reason why you should use them. This means you don’t need to spend on additional expenses for storing these brochures. To experience the above benefits, you should use pocket-sized brochures.